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Showing posts from May, 2024

GQ - Language & Representation blog tasks

  GQ - Language & Representation blog tasks Language: Media factsheet Complete the following tasks using  Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest; typically cover topics like fashion. Have  a combination of stories, pictures and advertising, and are bound together with a glossy cover. Special Interest; Niche interest magazines that offer in-depth content on a given area or topic. This is shown in the interview with Jonathan Bailey. Professional; A periodical published by the governing body of a profession. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting men through fashion and image, but also appealing to their intelligence and needs for information about culture. 3) What does the factsheet say

Advertising assessment LEARNER RESPONSE

  ADVERTISING ASSESSMENT LEARNER RESPONSE Learner response blog tasks Create a new blog post called 'Advertising assessment learner response' and complete the following tasks: 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: -This is a very solid assessment that just needs a little more in each question for the top level. EBI: -Q1+2 need a few more points or more depth/discussion of the points you can make. - Q3 needs specific reference to the CSP to support your points, 2) Read  the whole mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. Q1) Facial expressions – female models’ open mouths suggest lust, desire. Male model makes eye-contact with audience. Q2) -Representation of female desire arguably reflects female empowerment/third wave feminism. Female sexuality places power with women rather than men. -Repres

Magazine practical production

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COVER LINES: Top 5 trainers for 2024 STILL ON AIR : Air Force 1 to lunar force 1  THE FUTURE OF THE PAST: Das neus adidas Archiv GENE|RATION 13: Oliver Korittke  FOOTWEAR INSIGHT  GQ sign 

Advertising & Marketing: End of unit index

1. Introduction to advertising  2.   Representation of women in advertising    3. Gender, identity and advertising  4. Advertising Score Hair Cream CSP  5. Introduction to Postcolonialism  6. Advertising: Sephora Black Beauty is Beauty CSP  

Advertising: Sephora Black Beauty is Beauty CSP

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora is trying to advance racial equity in the beauty and retail sectors and generate conversations about the campaign on social media as well as bring awareness to Black beauty products in Sephora stores and possibly even encourage other brands to do the 15% pledge.  2) What scenes from the advert are highlighted as particularly significant in the articles? The advert also highlights Lyda D.Newman patented the fi