Narthanaa 2

 Media conglomerates: Alphabet (google) Ownership:  Search Google maps  Calendar  Ads Gmail Google play Android Google cloud Chrome  Vertical and Horizontal integration: Vertical: control of primary access points to collect data from consumers  Horizontal: acquisitive of companies across the world and venturing into a new market  Convergence and synergy: Google maps. - Diversification: YouTube, Google has moved into San Jose campus made A.I in March.  2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. Media Magazine reading and questions Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our  Media Magazine archive , click on  MM52  and scroll to page 9 to read the article  'Two Key Concepts: The Relationship Between Audience and Institution' . 1)  Briefly describe the production, promotion and distri

Questions:    1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? The media is not  to blame for violent and antisocial behaviour. Medxcia use has increased throughout time, especially among children and teenagers, to the point where it is now a normal aspect of daily life for most people. There is no doubting that some media can affect a person's socialises and possibly encourage violent behaviour, even though it also helps people to interact with each other, share interests, and enjoy various elements of life. . 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. 2. Yes , a kid is more inclined to imitate actions they witness others performing since these behaviours are reinforced in their minds. 3) Research  three  examples of moral panic from the last 50 yea

Semiotics Blog Task:  Part 1)  English  by Tarun Thind analysis 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? That not all young people/teenagers are criminals and violent 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? Their conversation suggests they are educated and smart. They helped the homeless man despite his reaction towards them proving them to be kind and subvert the stereotype of teenagers Part 2) Media Magazine theory drop: Semiotics 1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? Signifier and signified  2) What does ‘polysemy’ mean? More than one interpretation 3) What does Barthes mean when he suggests signs can become ‘naturalised’? Signs can become a culturally accepted without question by society 4) What are Barthes’ 5 narrative codes?  hermeneutic (enigma), proairetic (action),se

  Teachers WWW  You start well with Q1 In the upper levels with some good focus on the text and use of narrative theory. If you can reach this level throughout and develop your exam technique you will be looking at the high levels/ grades soon  Teacher EBI  For Q2 you need sharper question focus on social and cultural contexts - British culture and ideologies. we'll look of this in class  Q3 needed genre theory  Question 1: Satisfactory analysis of the product that engages with generally obvious or straightforward aspects of how narrative codes are used. Question 2: Good knowledge and understanding of the influences of the social and cultural contexts on media products that is usually supported by mostly appropriate and effective reference to the set products. Questions 3: An excellent knowledge and understanding of the influences of genre on media audiences and industries that is consistently supported by highly appropriate and effective examples. 3: I should revise for the theory

  Playing violent video games for just 20 minutes a day can encourage aggressive behaviour: How does this article link to the hypodermic needle model? The hypodermic needle is a crude theory from the 1920s that suggests the media injects information into the audience like a hypodermic needle and therefore can have a dangerous effect on us and this article is also displaying how video games can have a negative effect on people even though it may seem innocent. The post reveals how playing a violent video game for as short as 20 minutes can trigger something in someone which makes them mimick what they have seen in this game. However, playing a non-violent video game, such as a racing game, has no effect on aggression when played for 20 minutes a day for three consecutive days. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  This case is a displayed as a clear example

 Genre: Task 1: genre feedback  1) What example is provided of why visual iconographies are so important? visual iconographies : mise-en-scene,props, costimes, locations etc cinematograpahy  2) What examples are provided of the importance of narrative in identifying genre? the example it is provided of the timportance of narrative  in idnetifying genre 3) What is the difference between character representation in action movies and disaster movies?  the difference between character representation  - The disaster movie often places the heroic role within a group of people. They often have particular strengths which play a part in solving the problem through the collaboration of a group who works together.  4) What are the different ways films can be categorised according to Bordwell?  - Technical Process - Style - Series - Audience - Period or country - Director/Star 5) List three ways genre is used by audiences. They use their prior knowledge of the genre to anticipate whether or not th