Narthanaa 2

  Taylor Swift: Language and Representations blog tasks Narrative Go to ommnur Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Taylor Swift is re-recording her earlier albums to regain control of her music. The master recordings of her original albums were sold without her consent, so by re-recording them, she owns the new versions and can control how they're used, ensuring she benefits financially and creatively. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Taylor Swift made the short film  All Too Well  to visually expand on the story told in her song of the same name. The song is deeply personal and emotional, and she wanted to bring its narrative to life in a more cinematic way, adding depth to the storytelling through visuals, actors, and her own direction. It also marked her de

   1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube has  "democratised media creativity"  by providing a platform where  anyone  with internet access can create, upload, and share videos with a global audience, without the need for traditional media gatekeepers like TV networks, film studios, or publishing companies.  2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  American's make-up majority of YouTube.  YouTube influencers encourage the spread of US cultural references, language and attitudes. 3) How do influencers reinforce capitalist ideologies?  ChatGP                          

Clay Shirky: End of audience blog tasks Media Magazine reading: Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? Global Connectivity : Thompson emphasizes how the internet initially connected separate university networks, allowing students and researchers to communicate through email and share files. This began the trend of global communication that allows people around the world to easily interact. Innovation and Openness : The internet's structure, which doesn't discriminate based on the type of data, has

1) Research: music videos Music Video 1 : Gangsta Kelhani In the music video for "Gangsta" by Kehlani, the camerawork plays a crucial role in establishing the mood and enhancing the thematic elements. The video frequently uses close-up shots of Kehlani, creating an intimate connection with the viewer and emphasizing her emotional vulnerability. The camera often moves slowly, matching the song's haunting and sultry tone, which deepens the sense of melancholy and intensity. Low-angle shots are employed to convey power and resilience, aligning with the lyrics' themes of strength and survival. The colour palette is muted, and the lighting is dim, with strategic highlights on Kehlani’s face, drawing focus to her expressions. Additionally, the use of shallow depth of field isolates Kehlani from the background, symbolizing her internal struggle and sense of isolation. Overall, the camerawork meticulously complements the song's emotional depth, amplifying its impact. Musi