Narthanaa 2

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the fact sheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? The 1960s ushered in an age of new and pioneering advertising  techniques. According to AdAge (adage.com), advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. “Eschewing portrayals  of elitism, authoritarianism, reverence for institutions and other  traditional beliefs, ads attempted to win over consumers with  humour, candour and, above all, irony.” Copy was st

INDEX 1: First Half Term  My first Blog Task   Semiotics Reading an image 50 cent   Media consumption Audit  Reception theory blog task  Genre  MIGRAIN assessment 1 learner response Narrative  Audience classification   Audience theory 1  Learner Response Audience theory 2   Industries ownership and control blog task Cultural industries Public service broadcasting  Regulations Representation January assessment learner response  Introduction to feminism  Feminist theory  Collective identity     Ideology  Introduction to advertising  Representation of women in advertising   Gender, identity and advertising  Introduction to media half term assessment  e hair cream advert 

EBI: Q1 is a very useful lesson in unseen test analysis levels. if we develop that then we will immediately be starting both papers positively  WWW:  Q2 is very solid close to the top levels. the challenge now is to hit that level consistently across multiple questions  2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _5/8; 5_/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed. -  The costume of the man perhaps reflects David Gauntlett’s idea that masculinity is  evolving due to changing representations in the mass media. The lack of a tie and socks is a  more informal, modern interpretation of masculinity compared to traditional representations and perhaps suggests that Carolina Herrera as a brand is not entirely stuck  in the past. 3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark sc

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The rise of feminist and queer perspectives in popular culture as in recent years, feminist and queer perspectives have become more visible in mainstream media, challenging traditional gender roles and representations. T he rise of online communities and social media as the rapid increase in online communities and social media platforms have provided spaces for people to connect and express themselves in new and creative ways, challenging traditional gender roles and identities. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Providing us with models of identity

  Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blog post called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid 1990s  advertising has increasingly featured images in which the gender and sexual orientation of the subject(s) are noticeably and purposefully ambiguous.  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In w

  Introduction to advertising: blog tasks Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here Todorov's equilibrium theory :  disequilibrium -  showing that Marmite solves that  disequilibrium  which then turns into the new  equilibrium. . 2) What persuasive techniques are used by the Marmite advert? Slogan, emotional appeal, repetition. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? "All publicity works on anxiety." 4) What is it psychologists refer to as referencing? Which