Introduction to media half term assessment

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EBI: Q1 is a very useful lesson in unseen test analysis levels. if we develop that then we will immediately be starting both papers positively 

WWW:  Q2 is very solid close to the top levels. the challenge now is to hit that level consistently across multiple questions 



2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _5/8; 5_/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

- The costume of the man perhaps reflects David Gauntlett’s idea that masculinity is evolving due to changing representations in the mass media. The lack of a tie and socks is a more informal, modern interpretation of masculinity compared to traditional
representations and perhaps suggests that Carolina Herrera as a brand is not entirely stuck in the past.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

- The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that gender is culturally and socially constructed – not ‘natural’. The construction of the adverts supports Butler’s idea that we are conditioned to adhere to social norms both in terms of gender roles and heterosexuality.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

- Gauntlett's Theory that that masculinity is constantly evolving and social concerns that
masculinity is ‘in crisis’ are exaggerated.

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

- Judith Butler's Gender Theory
- Liesbet van Zoonen
- Laura Mulvey : Male Gaze

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