Total = (30) = B WWW: A superb Section A ! so impressive and excellent knowledge and quotation focus EBI: The challenge now is maintain that level across the whole paper. Reflect one what the key factor is : time, revision, different key concepts etc 2) Read the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: The typography on the advert is all sans serif, offering connotations of a more youthful, modern brand. The fact the campaign encourages the audience to make this product their “first Swiss watch” reinforces the feel this is aimed at slightly younger professional men perhaps at the start of a lucrative career. Q2 (unseen text a...