Year 13 Baseline assessment learner response

 Baseline assessment learner response

Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

20/40  C Grade 

www: 

Q3 is excellent : not far from top levels and showing very good engagement with the question. If we can hit this level across a whole paper we will be around the top grades.
EBI: 

Radio a major weakness: one to revise and practice learn the CSPs in detail. 

Revise the effects theories (Q2) and also regulatory elements for BBC Radio 1 NEWSBEAT

For Q3 a little more reference to the CSP pages could have pushed you up a little 

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

1. I shares information with young people mainly 15-29 as their target audience. Examples could be politics news, elections etc
2. Section of news chosen to educate young audience. Examples could be Brexit coverage, identity politics and the news movement.
3. Construction of breaks, music in the background it was quit short and snappy

• examples could be Sports (World Cup), Entertainment (Celebrity Grammy Awards) etc  

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why?
•   - Yes as this theory  states that long term exposure to tv can alter viewers beliefs and ideas. War of the Worlds broadcast caused widespread panic for listeners. The fear and anxiety that viewers faced was shaped by what they listened too on the broadcast.
• Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
•  Yes as this theory suggests that information is injected into people's minds. We can see that fear and anxiety was injected into the viewers   
• Stuart Hall's Reception theory: useful or not useful? Why?
• It is useful as this theory shows that the audience interpreted the radio and took their own meaning. For example, some audiences understood the broadcast as a false news report however, some audiences took the broadcast as a real event that was happening which caused a chaotic reaction. 

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.
• Paragraph 1 content/ideas:
•  GQ: audiences
  
  
  - wealthy, middle to upper middle class men
  
  
  - cover shoots that challenge gender stereotypes shows magazine understands the audience is changing.
  
  
  - CSP pages that support this view include the Robert Pattinson cover shoot + the extended interview and fashion photo shoot with actor Jonathan Bailey.
  
  
  - Jonathan Bailey fashion suit certainly subverts traditional masculinity in many ways but it could also be  argued the suits, the formal shoes, the serious expressions and the low-angle shots to signify power actually reinforce some masculine stereotypes.
  
  
• Paragraph 2 content/ideas:
• GQ: industries

  
  

  - Decline in print due to rise in new/digital media: GQ has declined sharply over the last 10-15

  years.

  
  

  - One aspect that may be considered more successful is the way GQ has diversified in order to

  maintain or expand its target audience.

  
  

  - The magazine’s focus has been moved away from traditional print towards digital, social media and video content.

  
  

  - Reflects the generational difference in terms of the distribution and consumption of

  media products.
  
  
  - Younger audiences are not engaging with print products and therefore GQ
  has changed its product to move with this technological change.
  
  
• Paragraph 3 content/ideas:
• The Gentlewoman: Audiences
  
  
  - Only printing twice a year, largely selling via subscription and charging a premium price (£10 per issue) can
  all be presented as examples of how the magazine has directly and successfully targeted its audience.
  
  
  - Twice a year publication perhaps reflects the digital revolution in society. Its worldwide distribution (many copies paid by subscription rather than newsstand) reflects the change in the way audiences buy and consume their media.
  
  
  - Strong sense of personal identity, personal relationships and surveillance on issues not covered by mainstream media.
  
  
  - The magazine certainly reflects the feminist movement and therefore does show a product responding to changing social and cultural contexts in order to successfully target its audience.
  
  
  - CSP edition front cover features Scarlett Johansson but construction of cover certainly reflects the creative and unusual way the publication uses media language and representation of celebrity in order to attract its target audience.
  
  
  - CSP edition features also suggest producers are responding to changing social and cultural contexts in order to successfully attract its target audience. Ramla Ali boxing feature offers a working class woman from a minority group talking about her strength and what it is like to be punched.
  
  
• Paragraph 4 content/ideas:
• The Gentlewoman: Industries
  
  
  -  The Gentlewoman reflects a changing media marketplace with small, independent producers finding gaps in the market to connect with niche audiences.
  
  
  - The internet has provided an opportunity for magazines like The Gentlewoman to find a
  global audience and not need to rely on major institutions/publishers/distributors/ retailers.
  
  
  - Like GQ, The Gentlewoman has diversified into experiences and events – aware that its target audience requires more than a paper magazine in the digital age. The Gentlewoman Club reinforces this, an exclusive series of events where attendees are hand-picked by Penny Martin and take place in conjunction with luxury brands.
  
  
• Conclusion: sum up your argument a final time in one sentence                                               The Gentlewoman have been quite successful in attracting their target audience whereas the GQ have been less successful due to the rise of digital media.
  

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

Focus on Radio CSP

Learning the CSP content

- Practice exam q's